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April 6, 2015

growth in media spends in asia pacific including digital and mobile

"total media spending   by mobile and digital by asia pacific nations "


South Korea  digital spending  is set to be the biggest  in the Asia Pacific nations with almost 40% of total media being allocated to digital in 2016,Out of the total digital spends, mobile is expected to form  23% .Australia's digital spending  will grow  7% to reach 40%  of overall digital spending  by 2016 Meanwhile  China’s share of digital ad spending in  expected to rise to 27%  by 2016. Japan's media spends on Digital and mobile is almost identical, with 24% on digital and  21.3% on mobile .

Indonesia and India's digital spending share will touch 12% and 16.3% respectively, with mobile  spends out of the digital  share is expected to account 4.5% and 12.1% respectively