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April 24, 2015

James Bond declines to use Sony's latest z4 experia for his upcoming 007 movie

james bond and product placement

james bond and product placement
To market the  Xperia Z4 smartphone ..Sony offered James Bond star Daniel Craig a $5 million fee to  promote  the latest  James Bond movie  Spectre . However  the offer was rejected by both  daniel Craig and Director Sam Mendes , as they dint want brand james bond " brand persona to be "affected by any marketing tieups unless Sony's Z4 was indeed  the best  across its category. Earlier James Bonds movie  have had product placement tie ups with KFC,BP, Avis among several others
However  in most of bonds movie he  is shown to be a using  a satellite phone and not a smartphone .
 Based on   hacked email transcripts  " during the last december Sony Hack,it was revealed that producer Barbara Broccoli, the daughter of James Bond movie series creator Albert Broccoli, wanted Sony to bolster its $18 million commitment to marketing Spectre with payments to the cast and crew for using its phones.