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April 28, 2015

led by china japan and south korea asia now 2nd biggest mobile ad market with $2.7b investment

who is leading the asian markets in mobile and digital  investment spends

Both China  and Japan are almost  neck to neck in terms of  media ad spending . However China piped ahead of Japan in ad investments by $3.4 billion in 2014.At that point. China  today accounts for 31% of Asia-Pacific’s  media spending  and ranks second only to the US in ad spending worldwide.

The maturing of Asia-Pacific’s mobile ad market  made it  the 2nd  biggest market with investments reaching nearly $2.7 billion.Among the most developed was  Japan  with accounted for $1.7 billion, or 65% of the region’s total. By 2016, mobile ad spending in Asia Pacific will total $6.2 billion, driven by a surge in growth in China, India and Indonesia. Japan’s share is expected to drop to 43.1%.. as china will continue to see unprecedented growth