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April 29, 2015

Measuring brand effectiveness online : 10 digital channels easiest to measure ROI

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10 ONLINE CHANNELS  WHICH BRAND  MARKETERS BELIEVE IS EASIEST TO MEASURE ROI


 Paid search  email marketing and  organic search are among the top 3 digital channels  which  marketers believes is the easiest and most effective to judge ROI on their spends.This data is based upon  a survey of respondents who were active on digital spending ,58% which are on the client side  marketing professionals
Affiliate marketing, display advertising, webinars,social media, online video and mobile  advertising makes the top 10 list of  most easiest to measure ROI  distribution channels