Trending this month



April 26, 2015

media consumption led by devices and gadgets in south korea now bigger the TV viewing



In south korea, out of 5.7 hours of  media usage daily,TV and Smartphones usage now are almost equal .TV usage stands at 88 minutes ,followed by  83mins  spend online from a desktop or a laptop .This is closely followed by mobile  usage which stood at 81mins and tablets with 38mins
Interestingly the highest number of mobile ads seen  by south korean users  was via an app,39% as compared to 36% via search engine