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April 7, 2015

most sold digital and mobile categories in US compared to last year



Year to  Year  comparison of  most sold digital and mobile  categories in US

source : comscore

The top-gaining digital commerce product category in 2014 was Digital Content & Subscriptions, paid news also which includes downloadable music, movies, books and apps.Overall  this segment grew by  27% ranking as the fastest-growing spending category,

Consumer Goods came next with 21%b growth  followed by  Apparel & Accessories as the only categories to exceed 20 percent growth in 2014.

  1. Digital spending in the consumer packaged goods (21%), apparel & accessories (20%) and sport & fitness (17%) categories also saw high rates of growth, 
  2. while the jewelry & watches (-1%) and computer software (-4%) categories were the only to see declines in spending.
  3.  Separate results from the report indicate that e-commerce (desktop) spending grew by 12.5% year-over-year (to $236.9 billion), with mobile commerce spending up by 27.5% (to $31.5 billion