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April 9, 2015

Print vs TV Ad Spending in US :Online is expected to triumph over TV by 2018

comparison of TV vs print vs online ads

TV spends still take the biggest pie in US with online coming second . However digital spending has been growing consistently in the last 5 years in US, and  it had surpassed print ads in 2012.
In 2015 online spends is expected to reach  62billion as compared to 72billion TV ads. Industry sources say 2018 is likely to see Online Spends exceeding TV ads in US.