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April 6, 2015

Ratio of digital vs mobile budget spends in Europe by country

"digital and mobile ad spends in  Wetern Europe by countries"


TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE

Western Europe’s developed economies and high smartphone usage will help push advertisers in the region to allocate larger portions of their budgets toward mobile throughout the forecast period. Across Western Europe, mobile’s share of digital ad spending will climb to 22% in 2016 from 6% in 2012. By 2016, 28% of digital ad spending in the UK will be devoted to mobile advertising while digital  ad will account for  45% of overall budget spends.In 2012 this was 36%. a growth of 9% Meanwhile more  than 18% of total digital dollars in Denmark, Germany, Italy and Norway will come from mobile

French advertisers are likely to spent 23.5% on digital, and  15.5% of this on Mobile .Digital spends  for Italy  would account for 19%by 2016, while 18.7% of this would be on mobile