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April 4, 2015

The top 5 Industries spending highest on advertising and promotion

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FMCG and Entertainment spends highest on advertising

GLOBAL ADVERTISING SPENDS BY INDUSTRY : 2014 VS 2013


The FMCG industry continues to remain the biggest spenders across all verticals, with 20% of spends.Entertainment  accounts for 13% of spends and for the last 2 years, it has seen consistent spending  with equal spending in 2013 and 2014
Services Media and Automotive ad spends is ranked  3rd, 4th and 5th respectively 
However far from  FMCG. spending, Consumer durables rank 8th with 5% spends on advertising after Healthcare and Financial sectors