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GLOBAL ADVERTISING SPENDS BY INDUSTRY : 2014 VS 2013
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The FMCG industry continues to remain the biggest spenders across all verticals, with 20% of spends.Entertainment accounts for 13% of spends and for the last 2 years, it has seen consistent spending with equal spending in 2013 and 2014
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Services Media and Automotive ad spends is ranked 3rd, 4th and 5th respectively
However far from FMCG. spending, Consumer durables rank 8th with 5% spends on advertising after Healthcare and Financial sectors