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April 26, 2015

web and mobile forms 50% media time in china, digital ads impact 67% purchase decesions

Chinese users spends 50% of the total media consumption time on internet access from mobile and web. Chinese users spend 140 minutes online and a further 111 minutes spent on  mobile out of a  total 6.9 hours of media time .According to a Q1 ,2015 report on mobile consumption trends in china,Inmobi reports that Entertainment and  games forms 43% of most activities done on mobile . In china digital  advertising is a big influencing factor  as compared with TV and other media advertisements and outstrips any other media with a ratio of 3:1 .