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May 4, 2015

5 most effective consumer purchase influencers

" 5 most effective metrics in judging consumer influencers"
How do marketers convince consumers that they indeed have got the best deal .. well its still the old  way of   influencing consumers that matters. WOW word of mouth has the biggest impact  on consumer purchases decisions and  continues to outperform all paid media, finds Deloitte in recently-released survey results [pdf], which show 8 in 10 Americans aged 14+ saying recommendations have a medium (43%) or high (38%) influence on their purchase decisions. But among paid media, TV still commands the broadest degree of influence, cited by almost two-thirds of respondents.