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May 8, 2015

Alibaba set to invest in Micromax, plans to push its mobile OS to spur ecommerce in India

"alibaba set to invest in micromax"

 Chinese e-commerce giant Alibaba is set to be in talks to invest in  one of India's biggest smartphone maker, Micromax, .Micromax has an 18 percent smartphone market share in India, and is one of the most competitive players in the market, which saw them fought off samsung last year

Alibaba is looking to market its own mobile OS known as YunOS, to push its e-commerce services across developing countries .By partnering with Micromax it can have an instant access and reach of captive consumers riding on its network. As ecommerce in India   increasingly integrated itself to the mobile ecosystem..connected devices like mobile and tablets will continue to be the gateway to gain a stronger foothold in India's e-commerce market which is dominated by domestic players Flipkart and Snapdeal.