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May 9, 2015

Americans mothers day spends on a 12 year high, set to splurge $173 on their moms

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Americans are expected  splurge big time on mothers day , spending  by an average of $173 on Mother’s Day this year, up almost $10 (6%) from last year’s total and the highest  ever mothers day spends  in the survey’s 12-year history, according to the latest survey from the NRF conducted by Prosper Insights & Analytics. Total spending is projected to reach $21.2 billion on mothers day representing a 6.6% rise from last year’s $19.9 billion.

This years mother day gifts includes greeting cards with 80% planning a purchase), followed by flowers (67.2%) and special outings (54.2%). (33.4%) top the list of shopping destinations, ahead of specialty stores (28.2%), online (25%) and discount stores (24.8%).