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May 2, 2015

comparing chinese media usage by device: offline vs digital

How much media  does an average chinese  consume in a day.?What percentage of media is consumed by TV, print and radio vs digital ? (online , mobile and tablets) This data by Inmobi "chinese mobile consumption study" shows that an average chinese total media hours in a day is almost 7 hours (about  6.9hoursday). And out of this digital ,mobile and tablet usage comes to 50% of their total consumption. TV and radio together makes up 150mins of  their time.