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May 4, 2015

digital streaming devices vs digital video growth

video views vs OOT views

Tablets are popular devices for video viewing and have been for some time, but OTT ( over the top )streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization, according to FreeWheel ideo Monetization Report .Meanwhile OTT devices accounted for 8% of ad views for professional video content, up from just 2% during the year-earlier period and moving ahead of tablets (7% share) in the process.