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May 27, 2015

eCommerce in india : Rhetoric vs Reality

THE INDIAN ECOMMERCE MARKET : OVERPROMISING  OR REALITY ?

E-commerce in the US is dominated by Amazon, in China by Alibaba, in Japan by Rakuten, while parts of Europe have a standalone local player.But in  India  Ecommerce as it stands today has no clear winners and losers not yet..is. The Indian market is still yet to mature  and yet to evolve as Indian eCommerce companies led by the big  3 Flipkart Amazon and Snapdeal  and backed by  huge  VC funding are burning cash at an astronomical rate of  more than $100million  a month ( Business today 24th May ) Flipkart has the highest cash burn rate but then its sitting on a cashpile of $2.3billion

India is the only country where there are  three to five companies competing for the same market in an ecosystem that is  yet to throw out an winner.While  ASSOCHAM's data suggest India's e-commerce market  stands at $16billion ,Gartner numbers show  that the  India eCommerce market is set to reach $6 billion in 2015. Irrespective of the difference in numbers what is clear it that "the biggest eCommerce battle" will be fought in India. and once the knives are out.. and the battle lines  turns bloodier there will be place for just 2 players who would be the last men standing