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May 7, 2015

emailer subject line length can impact email conversion by 40%

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"how subject line length determines CTR"

HOW DOES  THE LENGTH OF THE SUBJECT LINE AFFECT  CTR  IN  EMAILERS

What factors affect the email open rates and click to the landing pages?While we know that the subject lines matter,how many words in the subject line is just the perfect for user to click on it. While an standard rule is impossible to derive as different industries has different CTR rates. 

However a recent study show that " there are a few ways to optimise your emailers subject lines the chart shows the result of a study based on 9million subject lines where subject lines with 61-70 characters had the highest  CTR and read rate, of 17%. This was  almost twice the read rate of subject lines with more than 100 characters. Both were not heavily represented, though, comprising just 6% and 3% of messages analyzed, respectively. The most commonly used length was 41-50 characters, in one-quarter of emails analyzed

tags#online,#digital,web,#media,#social,#mobile,#marketing