Trending this month

May 4, 2015

Instagram now reach 32% US smartphone users

"native apps in US smartphone users"
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms, per comScore, up from 29.3% reach the prior month, and ranking as the 8th largest app by reach. Facebook remained the top app, with 76.4% reach.