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May 2, 2015

mobile and web constitutes 25% of media time in UK

"how many users in UK  are mobile and online "
50%  and above UK  users use mobile and smartphones, out of 8.6 hours of total media time  with mobile usage  accounting for almost 2 hours and online usage of 1:45 hours.UK users however tops TV  usage with more  than 2.5 hours spent on the medium

"mobile activities by UK users"
Mobile usage by activities

23%  mobile users in UK users play games with 21% social media  are active on social media. 12% use emails and 8% engage in mobile shopping