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May 7, 2015

Porn on twitter leads to nielsen pulling out its promoted tweet campaigns

" the state of promoted tweets and brand advertising"

Twitter might be " working towards it more robust revenue model by  driving innovative ads .. However  it has a more basic problem. The problem is about "  Porn " in its website .

Nielsen, television and digital measurement company, was forced to halt one of its paid-for Promoted Tweets campaigns this week after its ads were served against profile pages dedicated to pornography, according to Adweek. . Reports  indicate that other brands including Duane Reade, NBCUniversal, and Gatorade also showed up in feeds next to pornographic images and videos.
Although Twitter's technology usually ensures ads do not appear against x-rated content, but on this time it failed and Nielsen suspended its campaign.