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May 19, 2015

the 4 metrics used to measure social media marketing by global brands

"which 4 metrics is used as KPI to measure social media marketing"
The chart compares the 4  most used metrics by brand to measure and monitor their social media effortsamong the most common measured metrics are 1) web traffic 2) Active engagement  across their facebook brand pages, ( likes, shares, refer etc) and 3) increase their followers/ fans 
 During the survey, 47.3 percent of responding executives stated that they used web traffic as a KPI.