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May 30, 2015

the convergence of high speed data with video

" high speed data vs video"
Though as of now , television enjoys a wider reach than digital video: 283 million Americans watch TV each month, while 150 million consumers watch video on the Internet. However the ad spends really does not reflect this parity .According to data from Nielson, in 2013, $78 billion was spent on TV ads, compared to just $5.72 billion for online video. The Nielson report  actually is an indicator to where we are heading  to  and talks about Digital Video Ad Convergence:.


THE CONVERGENCE OF DIGITAL AND VIDEO


 The  convergence of digital  with traditional and conventional