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May 22, 2015

These charts show why the end of eCommerce is here

"evolution of mobile ad spends"

"spends on mobile advertising  higher than digital"

Is this the end of eCommerce ?if you see the huge hump showing how discretionary spends  are slowly but surely moving to moving , you have got your answer.
In fact the transition has already started. According to Shopify " Mobile Now Accounts for 50.3% of All Ecommerce Traffic  Meanwhile a recent CMO council report" The  mobile search ad market  exceed e $12.85 billion in 2015, over 50% of the search market.