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May 2, 2015

total media vs mobile and digital media consumption in singapore:




Singapore media consumption by devices from Sumit Roy

This data  shows the media consumption in Singapore (data provided by Inmobi mobile ad networks"InMobi's Mobile Media Consumption Study) and shows  total media consumption in Singapore  on an average day.Singapore total media usage  is broken down by  TV, print, radio mobile (smartphones)and tablets including spending time online which is compared to TV, radio print and other media ..Online media tops as the number 1 most viewed medium with 115 mins, whereas mobile usage in singapore  tops as the number 2 with users spending 110 mins on their smartphones along with  53 mins on their tablets In total about 45% media is consumed by the 3 devices in about 8 hours media usage  in Singapore  on an average day . TV is ranked 3rd with users spending 90 mins on the medium

Tags:#Singapore #social,##digital#online,#mobile,#smartphone,#internet,#Tv,#print#radio #media