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June 5, 2015

3 industries with highest digital spends in Germany

" online advertising across Germany  industry verticals"

Share of online advertising spendings in the media mix in Germany from 2012 to 2014, by industry

 The above chart shows the top  10 industry verticals where  German Companies spend their online  advertising budgets  for the past years from 2010 to 2014..  

In 2014  the highest spending online spends were across  1) Financial sector with 19% 2)Automobile  with spent  16% on  online advertising ( highest since 2010) 
Meanwhile  digital spending across Telecom, Media  and services  sector dropped considerably .. Services were the worst hit  ( 12% as compared to 22% in 2010) while the food industry  spends remained constant

Europe has the smallest number of  among all the geographical nations