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June 9, 2015

apps form 86% of mobile ad impressions in Romania

Romania state of mobile app usage"

In Romania smartphones share of mobile ad  impressions is 79% as  compared to  17% in tablets.Also  Ad impressions across mobile web is merely 14% as impressions across mobile apps stand at 84%

This means more smartphone  users  outnumbers tablet users  by almost 4: 1  and more s users users in Romania interact with their  native  mobile apps  to go online  as compared to  those who visit the mobile web

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