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June 7, 2015

display vs search spends across desktops and mobile:



The above chart shows " display ads vs search ad spends across desktops and mobiles from 2011 to 2015.


 In 2011  desktop  formed  95% of search spends compared to less than 2% on mobile spends , While display ads formed   96%  ads on desktop compared to 5% across mobile spends In 2014 , 7% search ads were across mobile compared to 14% on desktops

 2015 is likely to see 8%  display and search ads  targeted across mobile phones  while  15%  targeted across desktop