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June 4, 2015

Mapping the ecosystem of Mobile as a Service Platform::

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" mobile content networks and infrastructure

"mapping the ecosystem of mobile as a service platform"


The mobile  Infrastructure includes the  mobile ad networks, aggregators, ad servers and  mobile content platforms.Mobile location based services includes  geo  local services at its core  among which Twitter, Giowalla, Foursquare, Paynt, Simplegeo  are some of the bigger players. Mobile commerce enablers includes   gamification shopping app for smartphones and tablets that offers customers rewards for walking into stores . Some other players in this domain include stickybits, snaptel getglue, and shopkick among several others.Finally the Mobile Payment platform   completes the ecosystem