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June 12, 2015

desktop search now smaller than mobile search


" US mobile search grows over desktop"
Mobile advertising  by types : mobile ads, mobile app,  and app instals 

mobile spends on app installs  growing ,as advertisers hope to see themselves embedded across devices

This year, US spending on search and display ads will be higher on mobile devices than on the deskto

This year, US spending on search and display ads will be higher on mobile devices than on the desktop.However these ads are not just being  splashed across mobile sites , but also across mobile apps
  •  In total, US advertisers spend more on advertising in apps than on mobile websites  
  • 72% of mobile ad dollars will be spent to advertise in apps in 2015 
  • Around 10.5%of this ad budget would be  spent on in app installs,