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July 9, 2015

50% growth expected across US SOLOMO ( social local and mobile ) markets

"US growth across social local and mobile markets"
As more consumers run local searches on mobile, advertisers are increasing spending on local mobile ad campaigns. In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars. 

In 2015 Marketers are expected to spend 540 billion dollars globally on advertising this year and the stress is on digital marketing . This year has seen 28% of marketers have reduced their advertising budget to fund more digital marketing. 

According to B2B marketers, 14% of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015. 10% will be dedicated to digital advertising.Mobile search ads will be $12.85 billion in 2015, over 50% of the search market