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July 8, 2015

comparison of online user engagement across twitter and Instagram


"comparison of online user engagement  across twitter and instagram'
" instagram engagement rate higher that Twitter"

Out of Instagram's  estimated 300m monthly active users around  70% of these people are outside the US.Instagram users  post 70m photos and hit the ‘like’ button 2.5billion times. (according to Instagram's own blog)


However in terms of engagement and bounce rate Instagram score way ahead of  any other social network. And it actually beats twitter hands down..Brands using Instagram are seeing higher levels of engagement than on Twitter, according to data from Socialbakers.
Focusing purely on the top 25 most engaging brands, the average post engagement rate is 3.31% on Instagram compared to 0.07% on Twitter.