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July 7, 2015

revolt at reddit, nikes sponsorship, faking birthdays, create a rare week of intriguing online statics

" this weeks top 5 digital marketing headlines: reddit, nike, Sports, US women football"

The most shared selfie across the world wide web


 5 Interesting and intriguing digital marketing statistics that made headline this week

Reddit  Controversy,US Womens Football team, Nike and Birthdays

1)As American woke up to firecrackers on July 4th..Reddit was down  handling both fire and firings as Reddit users  rebeled against the website  miffed with " firing of one Victoria taylor "one of the best moderators of reddit.  As a result 100's  of subreddits have been taken off .Around 203,000 people have signed a Change.org petition to bring back "the fired " director of talent  who ran its Ask Me Anything (AMA) feature.She had been highly credited for bringing in an eclectic mix of  personalities ranging from Madonna to  President Barack Obama

2)Nike's association with the US women footballs team  bore fruit as Nike showed a 121% higher user association with the brand and victorious US women football team  than tournament sponsor, Adidas, in content across 600,000 Web, mobile and social-media sites.

3)Youtube viewership  during the women football world cup broke the 19 million record  it generated a year ago during the FIFA 2014  as it exploded  and set an all time record  for any football event during the women's tournament with 28 million views

4)IBM got  its ales and marketing staffers to promote its products and services  across social media sites and created a hashtag #NewWayToWork, which  resulted in  120 million digital impressions which drove 141,000 clicks to campaign

5)Approximately 26% Americans fake birthdays to get a better deal online . This was based on the results of a research conducted by Mindshare North America's retail arm, Shop+, who analyzed more than 1,000 responses to understand how 18- to 34-year-olds really use the web and how they shop .


6)US independence day celebration seems to be going on .Till now over 26million Americans have changed their FB profile picture to include a rainbow as a show of solidarity shown by US supreme court and LGBT community