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July 7, 2015

UK brand spending estimate : digital vs mobile in 2015-2016

" Uk brand spends on mobile  vs digital"
"UK Comparative estimate spends : digital vs mobile in 2015"

UK brand marketing spending estimate : digital vs mobile in 2015-2016


While  UK is the undisputed no  nation in terms of being the highest spender on digital medium .Its use of mobile  is growing at an astonishing rate   that even digital media which is more  established .Brands both mid size and enterprise are moving their ad budgets into digital and  the use of the channel is rising fast. According to a new eMarketer report, “UK Mobile Ad Trends: Mobile Matures, Yet Growing Pains Persist,” UK mobile ad spending is expected to almost quadruple to £3.58 billion ($5.68 billion) by 2017.