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September 2, 2015

Twitter 3.0 makeover to target glocal market and the bottom of the pyramid


 



" Twitter annual report statement :Faring of global markets"

Twitter  has finally gone global with its self serve advertising model as it expanded its platform so as to facilitate  millions of small- to medium-sized businesses (SMBs) in more than 200 countries and territories  to advertise  and  reach their target audience on the " Twitter Self Serve  Platform" ( TSSP)

For Twitter this transition reflects  the road map the company has set itself  as it realigns and re calibrates its value proposition of being seen as a glocal ad aggregator ( glocal : with a very strong focus of global local markets)

For millions of small business, local classifieds business and  Twitter is the best bet  for these under served " business ' to take their business national and global   as it brings power of real time advertising to " millions of small and big business, mom and pop stores. The Company is bringing its self-service ads platform to more people around the world. . Widely Seen , this is twitters most profound and  redefining product positioning identity,for a brand that is yet to get its " eureka moment". The self serve ad platform might be just that moment in its quest for :"finding the perfect monetization model, "It self serve platform  promises to be  be the most " cost effective" real time marketing channel for small and medium, mom and pop stores that which burgeoning by hundreds in developing countries 

Of late Twitter has been under increasing pressure among other things to select a new, permanent CEO executive ,show substantially higher user growth , as shareholders increasingly seek steps from the company  to evolve and bring order to its advertising monetization business, Twitter's tryst with lower that expected growth rates and falling advertising pie continues as stocks reached an all time low last month