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November 30, 2015

121 million to shop online this year on cyber monday,4% fewer than last year

A study which was released today by the NRF (National Retail Federation )and Prosper Insights & Analytics,  shows that   121.3 million consumers will shop online tomorrow, on Cyber Monday 2015.This number is  down 4.4% from 126.9 million last year. That 121.3 million number represents 49.5% of all consumers




" cybermonday  online shopping  trends"
The 2015's Holiday season started off  briskly  with Black Friday seeing   $2.72 billion in e-commerce sales, up 14% from 2014. Meanwhile online shopping on Thanksgiving Day 2015 too  saw a higher jump in online spending, with $1.73 billion in sales, up 25% from the  2014 .Black Friday and Thanksgiving online sales saw consumers spending   $4.47 billion


However in store sales—excluding e-commerce—fell about 10% on Thursday and Friday to $12.1 billion, according to ShopperTrak, which monitors traffic to stores and malls.