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November 28, 2015

$1.5billion mobile shoppers accounted for 32% thanksgiving day and black friday e shopping

The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, ( this  includes  $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving)

However  sales from mobile devices — led by smartphones — have  seen a a record $1.5 billion of that entire $4.45billion online sales during  thanksgiving and black friday  has "broken all previously held records. That means mobile shopping made up around 32% of all digital shopping during thanksgiving and black friday

" 2015 online sales during thanksgiving and black friday"


However Adobe expects total online sales during the 3 days ( Thanksgiving +black friday+ Cyber Monday) would reach around $7.4billion .. in 2015 compared to last years  $6.4 billion ..  expected growth of 15%

The numbers come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers. IBM says Black Friday outpaced that with the average basket size of $134.45, and sales up 20.7% on a year ago with popular items including Apple Watch, Microsoft’s Surface Pro 4, and TVs from Samsung, Sony and LG.