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November 30, 2015

global banner advertising revenues from mobile set to outgrow desktop



" desktop banner ads vs mobile banner ads"


Ad Revenue  led by "Banner Advertising" amounts to USD 17,699 million  2015.  Banner led advertising revenue from the desktop  currently accounts over 65% of the total banner advertising revenues, while the rest comes from mobile advertising.

 In 2016 the gap between desktop banner and mobile banner advertising will decrease as global smartphone penetration  will break all records. By 2017  banner advertising revenues across desktop and mobile  will be identical..

By 2018 Combined desktop and mobile banner ad revenues across the world  is set to grow  to $24885million ( $24.8billion). At this point 2018 and beyond.. mobile banner ad revenues will outpace revenues from  banner advertising across Desktop