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November 9, 2015

This years most powerful 25 global brands


2015 marks the 25th anniversary of the CoreBrand® Index, a rich data set covering 1,000 companiesEach year, Tenet Partners analyzes the data in the CoreBrand Index (CBI) to determine the US economy’s Top 100 Most Powerful Brands based on high awareness and positive brand perceptions. 2015 marks the eighth year of the report. The report is unique because it is based on a single, data-driven score that assesses each brand’s familiarity and relevance in terms of Brand Power