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November 30, 2015

UK's Top 10 brands with highest brandindex score



BrandIndex Score : BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence services, BrandIndex continuously measures public perception of thousands of brands across dozens of sectors.
YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. The BrandIndex score is   is based on 6 metrics that take into account

  • Brand Buzz 
  • Attention 
  • Sentiment
  • WOW ( word of mouth)
  • Value 
  • Customer Satisfaction
  • Reputation
  • Recommendation 
  • Brand Awareness 
  • Purchase intent

UK Top 10 Brands with highest brandindex score include Aldi, LidL, BBC iPlayer, Netflix, Dyson in the first 5 positions  : 2015 top 10 Brands :

UK Brand Rankings 2015 : top 10 Brandindex Score