Trending this month



December 4, 2015

Amazon topples Walmart as most valuable retail brand, Alibaba ranked no 2, with 90%growth in brand value

AMAZON, WALMART AND HOME DEPOT are among the most  powerful retail brands across the world.Walgreens and Ikea round of the top 5 most valuable retail brands



Amazon leads the way in the retail sector by a significant margin, and the brand continues to grow. Amazon overtook Walmart in brand value terms in early 2014 and has pulled further ahead this year, rising 24% to US$56 billion, highlighting the challenge to the industry as a whole posed by new technology. Alibaba is the fastest growing brand in the sector. Its brand value has increased 90% in a year to US$11.4 billion.