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December 7, 2015

overall media spending by ad categories; digital vs tv vs print vs ooh

According to a recent McKinsey report,total global media spending will rise from US $1.6 trillion in 2013 to a projected US $2.1 trillion in 2018, a 6.4 percent increase compounded annually


"digital media vs Television vs print media ads spent'
overall media  media spending by categories; digital vs tv vs print vs ooh
Media categories  covered in the McKinsey overall media spending report 2015-2018"
Media categories  covered in the McKinsey overall media spending report 2015-2018

overall media spends worldwide is  expected to be lead by  digital advertising, broadband, and video games. The digital including mobile will be  the fastest growing segments over the next five years, with projected compound annual increase of   15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016  digital  advertising will exceed $193billion

. TV advertising, out-of-home advertising, and cinema will be the only other media , besides  digital media  to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.