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December 28, 2015

radio exceeds TV in terms of reach

In the first quarter of 2015 an average of 223 million Americans aged 18+ tuned in to the Radio at least once a week, amounting to a reach of almost 93% of the adult population. 

reach of radio vs TV
However television came in a close second with a weekly reach of 87%, while digital platforms lagged behind considerably. While Radio does win in terms of sheer reach, TV remains unparalleled with respect to average weekly usage. According to Nielsen’s measurements, U.S. adults spent an average of 36 hours a week watching TV in Q1 2015,