All around the world, consumers are increasingly using internet to share and make things faster and easier apart from sharing one culture. In an latest Ericsson ConsumerLab
survey of 23 countries, it found that more than
three-quarters of consumers browse the internet
and half use social media every day
The popularity of digital streaming overtake broadcast TV among those
aged 16-45, with 80 percent in this age group
watching streamed video several times a week or
more. 77 percent of the total sample population
watched broadcast content, compared to
75 percent who favored streaming services, but
this is set to change during 2015. The year will
be historic, as more people will watch streamed
on-demand content than broadcast TV.