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December 1, 2015

the top 10 global power brands of 2015 by brand value

Apple remains the world’s most valuable brands, followed by Samsung and Google

"apple, samsung and goole among the most powerful power brands"

Apple’s brand  value (and those of rival tech firms such as Google and Microsoft) remains stronger than ever.. Among the top 5 Brands after Apple, Samsung is 2nd, Google 3rd, Microsoft 4th and Verizon 5th. All these brands have  registered reasonable brand value growth rates of between 4 and 12%. Walmart is the only brand whose primary application is not in tech or telecoms. Though it has grown 4% this year, what was once the world’s most valuable brand has slipped down the rankings again; now at 10th it looks set to drop out of the top ten next year




The above chart from BrandFinance shows the brand value change ( positive/ negative )