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December 7, 2015

UK marketers spends most on search and social,online video sees fastest growth

SEARCH, SOCIAL AND ONLINE CLASSIFIEDS  tops as "highest spends across digital media in UK
By 2017,online video will be the fastest-growing digital media in United Kingdom,with more than 100% growth .Brand marketing spends on search and video will dominate UK digital marketing spends from 2016 onwards


"search and  social tops digital marketing spends in UK"
Search spends   in UK is expected to grow marginally in 2015  , while social  media spends is projected to grow by 8%  till 2016 , but  it will continue to decline from 2017 onwards, a trend that will continue till 2020
However UK marketers will continue to invest on search with  more than 70% of their digital budgets  allocated to search marketing. Search will continue to be the biggest investment across digital media from 2015-2020
However the real winner will be online video advertising, with  UK brand spending on online video set to grow by  35%  in 2016  and by 75% in 2017. By 2018, online video advertising is  expected to grow by over 100% and will rank no 2 after search marketing in terms of digital  media advertising budget spends


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