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January 27, 2016

for the first time in a decade apple's iphone sales hits speedbreaker

"iphone hits speed breakers "

Apple announced a sharp slowdown in sales growth for its iPhone


Apple's  honeymoon period with its most successful product, iPhone  seems to be finally over, with the company reporting " flat sales in a clear indication of  iPhone's  slowest growth since the product's 2007 launch  as Apple  warned investors that "sales will fall for the first time later this year.


"sales of ihome was at roughly 74.6 and 74.8 million in Q3 2014 and Q32015"


The company sold 74.8m of its flagship devices in the final three months of 2015, compared to  74.46m iPhones  it told during the same period in 2014.. which points to the fact that : iPhone sales has now plateaued 

Apple's fundamentalas as a company is beyond comparison and its  one of the most cash rich company in the world with assets totalling $293bn, with $205bn of that in cash.
However the worrying point for apple, is that the company is dependent on the iPhone magic wand more than it should do as it created more volatility and risk for the company something that wall street will not like 


  • Apple's ipads meanwhile have been shrinking for more than 18 months. Apple sold 16.1million iPads in the last three months of 2015, down from 21.4m tablets in the same quarter last year.
  • Mac sales too, declined  with Apple selling 4% fewer  ending up with 5.3 million sales (YoY)
  • Apple Watch, grew sharply to $4.4bn, up from $2.6bn in the third quarter of 2015 (when the company first reported Watch sales). 
  • Other products in the category include Beats accessories, Apple Pay and Apple TV