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January 12, 2016

radio spends increase by 12 % while digital spends grow 4%




media spends by platforms

RADIO AND DIGITAL AMONG FASTEST GROWING AD PLATFORMS

Radio spends by US corporations  increased by 5%  last year, led by 12% increase by location radio spots
Magazine  ads decreased by  7% while  newspapers as a media platform declined by 11.8% . Out of Home media grew by just 1% led by Outdoor platforms
data : kantar media