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January 4, 2016

roundup of of wearables market: 3 trends for 2016





"the state of the wearable technology market in 2016"

When it comes to just wearable technology,Its the  smartwatches which rule .Apple leads the race with  the company selling more than 4 million smartwatches in the first 6 months of 2015,compared to Samsung's 0.4million in the same duration.

Of the 74 percent of online American adults who are likely to purchase health and fitness technology in the next 12 months, one in three (35 percent) plan to buy a smartwatch, according to a report from the Consumer Technology Association (CTA). An NPD survey is suggesting that the Apple Watch has pushed watch sales to the lowest point since 2008.

However OEMs  apart from Apple and Samsung are still not able to address this growing market. For example  LG canceled its latest smartwatch model after less than a week on sale, citing hardware problems. And an embattled HTC, still  struggling  and has delayed its release of a planned co-branded fitness band with Under Armour.