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January 20, 2016

Samsung take a beating in MENA region as local brands gain momentum

Middle east and North african ( MENA ) region continue to show brisk sales of overall mobile phones (smartphones + feature phones)  as the region 'mobile sales grew 23% Yoy.  Smartphone sales across these regions have been  growing 3  times faster that global  smartphone growth

"mobile marketshare in MENA nations"

MIDDLE EAST AND NORTH AFRICAN MARKET : MOBILE OEM'S ACROSS THE REGION


  • Samsung , Huawaei and Tecno were among the top 3 biggest players in this regions,
  •  Samsung's share in 2015 declined to 41%, a 9% decline from 50% share it had in Q3,2014
  • Samsung loss was, was Tecno's gain .The local brand Tecno saw its marketshare grow from 4.8% to 8.2% 
  •  Tecno became the 3rd largest mobile player, notching up 123% increase in mobile shipments in juts under a year 
  • Apple' increased its marketshare in the MENA nations from 2.2% to 4%and broke into the top 5 largest players