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February 26, 2016

end of good times for swiss watches, as apple smartwatch is on a roll


In what could be a watershed in the history of wrist watch.. Smartwatches sales have surpasses traditional swiss watches with a sales of 8.1 million in Q4, 2015.. In contrast 7.9 milliom swiss watches were sold during the same period.As compared to Q4,2014, smartwatches have seen unprecedented e growth of 316% , wheras Swiss watches managed to ship a mere 1.9million.


In terms of marketshare ,Apple smartwatch rules this segment with over 63% marketshare and is far ahead of samsung with 16% share .Combined, Apple and Samsung make up 8 out of 10 smartwatches sold . Apple sold 2.6millio smartwatches in q2,2015 while samsung managed to sell 600,000 which means apple sales is 6 times ahead of its nearest rival.Across wearable technology, which icludes smartwatches, fitness trackers , Apple’s 3.6m Watch sales contributes only 0.8m and ranks 2nd behind market leader Fitbit, which sold 4.4m devices in Q2.2015



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" top 10 nations where swiss watches are exported"

Biggest market for swiss watches

In terms of geographic breakup, Apple watches smartwatches sold the highest in North America with 7.4million units , while Asia Pacific contributed 6.7 million units, followed by western europe with 5.4million units.

contribution of swiss watches by regions and countries

swiss watches contribution by regions





Meanwhile About 1.2 billion watches are produced annually, according to the Federation of the Swiss Watch Industry’s estimates ..At company level, three Swiss watch and luxury groups – Swatch Group, Richemont, and Rolex – are the clear world market leaders. Together the three groups account for an estimated 45% ofglobal swiss  watch sales.
 Rolex leads the market with a share of 13.59% followed nby Omega and IWC, with a marketshare of  9.82 and  7.23%. Rado and Breitling  with 5.6 and 8.08%